writing down my thoughts helps make my thinking more precise
when I see my thoughts clearly on paper they are easier to build on
Think-write is an Information Design consultancy focusing on the written word.
We make complex information easier to understand and use.
We work for government and private enterprise on consultation documents, policies, marketing material - in fact just about anything that can be expressed in words.
Crafting a letter once and then sending it to multiple customers or members is a smart way to communicate. Standard letters are especially useful in organisations with repetitive processes and a need to send an identical message to many people.
Standard letters reduce costs because the work is done once only and the benefit enjoyed many times. Standard letters also make sure the message is always consistent.
However, just because a letter is 'standard' does not mean it is a good piece of communication. Frequently readers misunderstand letters or fail to appreciate their importance.
One common consequence is increased call centre costs. Recipients call to find out what the letter really means.
